Part I of II: Questions for District 8 Candidates

First let me preface this with the fact that these initial questions are not my own. I have followed an AZ ex-pat blogger/journalist for many years now, Jon Talton, who was recently asked by a group called "Democracy for America-Maricopa County" to offer a few questions for Phoenix City Council candidates. Mr. Talton currently calls Seattle home, but he once wrote a business column for the AZ Republic and he apparently still owns property here in Phoenix -- plus, he writes his own blog that keeps tabs on our fine city, and I read every post. While we do not see eye to eye on all issues (Loop 202, for instance), I greatly respect his views on downtown Phoenix and other vital issues that impact our city/metro region. Therefore, I found it entirely appropriate to ask if I could perchance borrow his questionnaire to ask our District 8 candidates where they stand on important issues.

While I may no longer live in Laveen, I still live right down the street in District 8 and therefore have a few opinions myself about these issues. So I'm starting this two-part series by offering my responses off-the-cuff (as Socrates said, "an unexamined life is not worth living"), and will continue this miniseries with the responses from our candidates in a later post. Here are the questions, followed by my responses:

1. Please detail your connections to the real-estate industry: Properties you own; do you work in the industry and if so, doing what?; have you served on boards that make recommendations on land use?; have you profited from land-use decisions made by public bodies, including the approval and siting of freeways?

My personal response: I work in real estate as a residential agent (realtor); my wife and I own our previous Laveen residence and rent it to a wonderful tenant, plus I own a vacant lot in south Phoenix that will hopefully soon become the future home of our business, ZonieBaskets; I have in the past served on the LVPC and on a city of Phoenix development services ad hoc taskforce. I feel that these experiences, as well as my past work related to hotel real estate, are valuable in my ongoing learning about land use and regional planning. To the best of my knowledge, I have never profited from policy decisions related to real estate, although I'd like to think that my public involvement has helped preserve value in the neighborhoods where I've volunteered my time and energy, including my own.

2. Do you support light rail, including expanding the system and adding more frequent service?

My personal response: Yes, yes, and yes. The ongoing light rail corridor study for S. Central is vitally important to the greater south Phoenix area, including Laveen. I am a strong advocate for its furtherance, and I'm optimistic that it will move forward. Same goes for the western extension along the I-10 corridor, which will likely provide an important link to future transit options that benefit Laveen.

3. Do you support increasing transportation options in Phoenix with better bus service, and connecting the suburbs with commuter rail?

My personal response:  Yes, absolutely. Please see my above response. However, I'm still frustrated by the choice of 27th Avenue and Baseline for Laveen's first park & ride, instead of 35th Avenue and Baseline (see my previous blog post here). I also think we can better utilize Laveen's greenbelt system for biking and walking, by providing better major roadway crossings (see here).

4. What is your position on additional annexation?

My personal response:  County islands? Sure, why not. Further annexation for the sake of growth? No thank you. Please let Scottsdale, Cave Creek, and Peoria fight over further annexation to the north.

5. What is the city's role in downtown economic development?

My personal response:  This to me is paramount. We all benefit from a stronger downtown, and our current downtown lacks residential density. If we want the amenities that a strong and vibrant downtown can provide, then we must support and encourage infill growth there.

6. What is the city's role in creating more effective economic development for Phoenix as a whole? As things stand, Phoenix keeps losing assets and jobs to the suburbs, and it lacks the headquarters companies, high-paid jobs and economic diversity of other large cities, or even many smaller ones such as Seattle, Denver and Portland.

My personal response:  Firstly, we need to keep supporting and promoting local businesses, which our current mayor and council appear committed to do. We need to do more with business incubators that help provide resources necessary to scale up existing local companies, and this needs to happen in our core and elsewhere throughout our city. A couple of vital components in helping local businesses are our treatment of adaptive reuse projects and creating more streamlined permitting processes. While we have made progress in these areas, much work remains to be done.

Secondly, our city government needs to better appreciate the comparative advantage of areas like Laveen when competing for greenfield development against Phoenix's suburban areas -- especially once we get a decision on the Loop 202 South Mountain Freeway. One way that we can make this happen is to ensure that our city's own economic development department is well versed in promoting our positive attributes, but we also need to exert more pressure on our regional partners, like GPEC and the Arizona Commerce Authority.

And finally, we need to support our local businesses by getting far more creative in recognizing when they are doing something good -- even when we don't really understand it. For a prime example related to Laveen, please see my post regarding the automotive businesses located on Broadway, titled "Laveen-SoMo, Motor City?" As our streets and transportation department struggles with plans to beautify the area, they've made clear that they completely fail to understand this street's occupants and their needs. Meanwhile, our city planners are hearing from multiple people that plans for city redevelopment needs to do more to "celebrate unique communities" in Phoenix, whether residential, commercial or otherwise (as was shared with me recently by a city planner). Thank goodness they're listening!

7. Do you support expanding the downtown biomedical campus?

My personal response:  As a graduate of UA, I'm a tad biased in favor of the biomedical campus. But simply for the sake of our downtown and nearby areas like Laveen, I'm even more for it. High paying jobs, education, research... What's not to like?

8. What would you do to address the problem of empty, blighted land in the Central Corridor?

My personal response:  Getting away from the fundamental issue of individual property rights, this kind of question conjures a carrot and stick analysis in my mind -- incentives versus disincentives. While I do not care for the prevalence of vacant lots in our city, a problem that our municipal leadership itself has exacerbated over the years, I also don't think we can get as far with disincentives as we can with incentives. We don't desperately need for all of them to start building immediately, but we do need to see some progress in this arena.

Increasing the utility of those lots, which can be done by either developing them or at least helping to make them more useful to their surrounding neighborhoods, would offer a big step in the right direction. We could make significant progress by helping the owners of vacant lots mitigate their liability from allowing neighbors to use them. This is a far more detailed discussion than I care to expound upon here, but I think that the city could help facilitate the temporary "borrowing" of vacant lots by neighbors and community organizations -- in part by insuring land owners against liability (or at least helping them to do it on their own) and by promoting such activity in targeted neighborhoods. This provides an incentive to land owners by not only helping to alleviate maintenance issues, but also by adding value to those lots through community strength.

Here are a few Laveen-specific questions of my own:

9.What do you think of the Loop 202 South Mountain Freeway?

My personal response: Read my blog (yep, I just linked back to this blog), or check out the group that I co-created with fellow community leaders several years ago: Friends of the South Mountain Freeway.

10. What do you think are the three most important issues facing Laveen in the immediate future?

My personal response: 1. Traffic/infrastructure (Loop 202, HAWK signals, safe routes to schools, etc. -- all detailed in past blog posts like this one); 2. Business/economic development (again, as outlined plenty in the past, and very much related to the Loop 202 discussion); and 3. Enhanced social services, like healthcare (again, related to the 202) and recreational amenities for kids in the community.

Related to the last one, please expect a forthcoming blog post about suburban poverty and how it has impacted the Laveen and Ahwatukee areas. This was inspired by a recent national report on the subject, published by the Brookings Institution.

Those are all of my questions and answers, so I'll next reach out to our candidates for their responses and then publish those without commentary as "Part II of II" (am I the only one who thinks Roman numerals are fun?). I'll also see if they read my blog and, if they do, suggest that they perhaps try to get a jump on #10 by checking out our recent community survey results from my last post. But first, did I forget anything? What would you ask?

Survey Results Are In

No, not that survey.... You can view a recent press release for the "Let's Build the 202" survey, conducted by HighGround, right here (and read more about the group in my last blog post).... But I'm talking about the informal little community survey that so many members of our community FB group completed last week. Thank you again to everyone who responded.

So did we ask our 60 respondents about the Loop 202, or what? Ha, of course we did! But you'll have to get to know us a little bit before we tell you our deepest feelings about the freeway, so here goes:

Who Took the Survey?

Given that 51st Avenue and Baseline serves as a sort of epicenter for commercial activity in Laveen, we checked our sampling by asking respondents to identify where they lived, based on the four quadrants that extend from this intersection and the streets that form it. Here's our result:

We then wanted to know where people tend to work, and therefore where they tend to commute each day. Here's our result:

*Other = mostly retired or "all over" (or some variation)

Then there are those standard survey questions, like how much do you make, what is your age, and are you a renter or homeowner:

What is Laveen Thinking?

To begin answering this question, I thought it important to start with a question of how Laveen residents view our community, which should echo how we would like our community to be viewed. Here's how resident's answered the question, "With which of the following geographic areas do you think Laveen is generally most associated?"

*Other = a couple of obvious fake responses, not worth examining

Open essay question: "What do you like most about living in Laveen?" Lots of great responses to this one, but it requires further analysis -- perhaps even it's own blog post. For now, let's just say that the clear winners were proximity to downtown and open spaces (often mentioned in the same response).

"What are the three (3) most important issues facing the Laveen community in the next year? (Note: you must select exactly three)"

*Other = police and housing related issues

 So...... Now Can We Talk about the Loop 202?

Okay, fine! Here's what you've been waiting for: "Do you support the Loop 202 South Mountain Freeway? More info available at http://www.azdot.gov/southmountainfreeway/"

*15 respondents offered varying explanations. Further discussion to follow.

 Conclusions & Summary

This section should more appropriately be titled "More to Come" -- we have made a great start at developing a helpful community profile, but this leads to a need for further discussion and analysis. For starters, a friend pointed out that by only getting 60 or so survey respondents via our FB group (N=780), my sampling might be a little bit flawed. Good point, but this is also helpful info. What I can guess based on my sample size is that I'm allowing a +10% margin of error; but perhaps, more productively, I can learn about our FB group participants by analyzing how they vary from the overall community profile. For instance, I know that our respondents skew high in income and I can guess that they also skew higher than the community for education. Makes sense, since these are the same folks who are most actively discussing community issues via social media.

What I most importantly gained from this survey is a strong reinforcement of how today's high efficacy Laveen residents feel about the freeway (I think that's the correct jargon for smart and involved folks). I can also deduce that Laveen residents generally understand the economic impacts we can expect from the freeway, given the overwhelming support for transportation infrastructure and economic development (*could be a fluke, but I invited people to respond at a time that the 202 discussion was at the forefront). And finally, we have lots more to talk about after making our appearances at the Loop 202 public meeting tomorrow. See you there. Oh, and more to come.... Stay tuned.

Introductions Are In Order: Laveen, Meet Your Newest Pro-202 Special Interest Group

In case you hadn't yet noticed, there's a facebook button on the right side of this blog for the "Friends of the South Mountain Freeway". This is a page that I created in 2010 on behalf of several folks who support the Loop 202, myself included. We have never been paid, we have no budget, and we have therefore been intermittently active or not very active, depending on whether anyone gets inspired to say something important about the 202. Thankfully, that's been somewhat frequent lately -- especially for fellow page administrator and prominent Laveen residents Erika Keenan and Claudine Reifschneider. Erika and Claudine have put in countless hours for Laveen, particularly on behalf of Loop 202 advocacy in recent months (and getting about a hundred Laveen residents to show up to the city's budget hearing to ask for much needed resources). They have not, however, made any robocalls of which I'm aware -- remember, we have no budget for this campaign.

Who's Calling Me?

If you have received a call asking how you feel about the Loop 202 South Mountain Freeway, it was likely from the "Let's Build the 202" people. I understand that they have also sent out pro-202 mailings -- definitely not in our budget. Pleasantly surprised by this campaign, I did a little research after learning about the group's website in our Laveen FB group. My first impression of the website was that this looks like the work of a professional PR team, so my inner skeptic guided me to keep digging. Who in the world is paying these people?!

Luckily, this is not some sort of secretive effort. At the bottom of their webpage, the pro-202 group includes a link to their main organization page, "We Build Arizona". With a little further research, I found that this is an AZ non-profit corporation, listing Ronda Barnes of Perkins Coie as statutory agent. The officers and directors are a who's who of development interests, representing the Arizona Builders Alliance, the Associated General Contractors of America (AZ Chapter), the Tucson Utility Contractors Association, and others. Additionally, we know that District 7 Councilman Michael Nowakowski and District 27 Representative Ruben Gallego have been working diligently with their staff to promote the buildout of the Loop 202 SMF -- they co-hosted a public meeting in Laveen last week to inform residents about the process, and representatives from "Let's Build the 202" were also invited.

What's in It for Them?

Resources and growth. For Nowakowski and Gallego's constituents in Laveen, as well as for Ahwatukee residents, the freeway represents a vital economic development component, as it promises to bring the area much needed medical and commercial amenities. For the builders and their respective lobbies, it means a return of new construction where we need it. According to ADOT's environmental impact study, almost half of the region's near-term growth is anticipated within the area to be served by this freeway. After having been recently overlooked in favor of the far-flung SE Valley and NW Valley areas for new freeway projects, it's about time that we recognize the needs of this rather large swath of south Phoenix -- and recognizing it, we are. So are the business interests that will be building additional homes and those other amenities previously discussed. 

So Here We Are, All on the Same Side

Obviously, the residents of the impacted area and the construction interests share an economic benefit, most obviously to Laveen, western Ahwatukee, and the Gila River Indian Community. This helps explain why in a recent survey of active Laveen FB group members (who tend to skew higher in income and education than the community as a whole), 87% support the freeway. According to the recent HighGround survey, commissioned by the lobbying group, 59% of likely voters in Laveen and Ahwatukee support the Loop 202 SMF, and 64.3% of likely voters throughout Maricopa County agree. I guess those folks located elsewhere are in it for the regional traffic flow benefits, and perhaps they'd like to more easily visit their 75,000+ (and growing) friends and family in the Laveen-Ahwatukee area, or perhaps they want to have some fun at the huge new casino at Vee Quiva. Whatever the reason, I say welcome friends, let's work together to get this done -- and let's use the builders associations' funding to make it happen!

Upgraded Vee Quiva Casino: I've Got Questions

I try not to get too caught up in the perceived battle between Laveen and the Gila River Indian Community over the Loop 202 South Mountain Freeway. That's because I don't see much cause for conflict between the two neighboring communities. In many ways, Laveen and Komatke Village share the same concerns and have similar goals for future growth. So why does the relationship seem so tenuous?

Let's see if I can boil down our current conflict to its essence: Each side is concerned about potential externalities from the other's actions. Take the freeway, for instance, which many on the reservation oppose because the current plan cuts across a small ridge of South Mountain and will bring extra traffic south of the mountain (along with its resultant pollution). While I don't fully agree or disagree with this complaint, I am willing to lend it a bit of credence as a valid concern -- well, at least as long as we maintain a sense of intellectual consistency. What if the tribe decides to take actions that impose increased traffic, or worse, upon Laveen?

Today, the tribe's representatives associated with the Vee Quiva Casino posted, via their facebook page (apparently from Huntington Beach, CA), about upgrades coming to the casino this summer. They asked what followers liked most about the big new casino and entertainment complex. Naturally, I and a few others said that it likely meant the freeway was becoming increasingly imperative for the area:

As you can see from the above screenshot, after contemplating this idea some more, I went back to comment again regarding the location of the casino and its anticipated traffic impacts. What's worse, I wonder about drunk driving and other similarly compulsion and/or addiction-related activities that might follow a gambling facility. Am I really the first to raise this question? Coming from a hospitality and real estate background, I should hope not. This should have all been factored into the proposal for funding of a project of this scale. And just what is that scale? Here's another screen shot:

That's a $135 million facility with a full-sized hotel and 1,000 parking spaces attached!!! My only comment on the casino's rendering is this: "That's an awful lot of cars in the parking lot. Will they all be driving on 51st Avenue to reach the casino?" Now I know I'm not the only one asking this question. To have planned for so much parking, they are clearly expecting a successful operation that will attract people from all over the Phoenix area. So I guess that means we can look forward to more traffic and related issues along 51st Avenue? That is the only way in and out from the north and west, so it's therefore my only conclusion.

While we've been told repeatedly that the city has no say in such things, I demand more. We can at least employ traffic mitigation measures along 51st Avenue. This would have the two-fold effect of protecting Phoenix residents in the area and forcing something to be done about this giant bottleneck that keeps getting worse. If we strangle the cash flow to the casino, then I bet we get our freeway in a hurry. It's time to play hardball.

Laveen-SoMo, Motor City?

It's been a while, but I'd like to revisit and expand on my last post about the now closed Manzanita Speedway on Broadway Road and 35th Avenue. That one was inspired by my contribution to the PlanPHX collaborative brainstorming website, as well as pent up frustration from years of hearing about and reviewing plans to "redevelop" Broadway Rd. I'm for beautification as much as the next guy, but it occurred to me that this big idea from the city was borne almost entirely out of plans for a traffic reliever corridor, with the added benefit of some speculative land development along the way. So let's call into questions some of the broader assumptions we've made thus far about such ideas -- seems like fair game at this point -- and I promise to bring it back to Manzy's old home stretch of Broadway Road in the end.

"If we zone it, they will come!"

While we've all been quite patient in awaiting desirable development in the Laveen area over the years, it's becoming more and more imperative that the city gain a better appreciation for the affected community and overall financial/development markets when pushing these "big idea" redevelopment plans. We keep falling into a 2005 real estate boom mindset when it comes to development and, while it may work enough of the time overall, who wants to wait through a decade or two of ugliness and empty promises in hopes of a better community? My bold assertion about this idea's fallacy is that it can only bring us a more boring suburban bedroom community with a whole lot of empty dirt lots that may or may not have cotton/alfalfa planted on them. Flip a coin, hope, pray -- it's all we can really do for the most part, as we take pleasure in the few fun ideas that may be allowed to pop up along the way.

"Let development take shape organically"

There's an equally sound argument that works much of the time, but likewise assumes that certain conditions are already met. The notion that we can take a more passive approach to economic development by simply enabling those who want to bring new ideas to the area works really well in adaptive reuse situations where the community is highly vested. We see it now along the light rail line, and have a great proof of concept in the downtown area -- particularly along Roosevelt (some may remember when the city proposed clearing the entire area for more sports venues -- thank goodness we didn't!). In Laveen, I'd argue that this is partly the kind of thinking we need in filling our vacant retail spaces and as a means to more creatively re-envision opportunities for something more interesting than the subdivision-meets-strip-mall scenery that we've mostly seen pop up in the last decade. However, if you scroll through this blog or take a survey on public sentiment, I don't imagine you'll get the sense that a Houston-like no zoning model would meet the community's interest very well on a widespread basis here.

A better alternative: the "integrated economic development" approach

If you google the above phrase, you'll likely find scholarly articles about promoting economic development in struggling third world locales. That's because the folks who have studied such ideas from a holistic viewpoint recognize that a scorched earth model of redevelopment doesn't work in helping communities build themselves up. It may work great for slapping a five-star resort on top of an impoverished area and then building walls around it, but not if you recognize an intrinsic value in the people and the community targeted for development/redevelopment. Instead of replacing everything in sight, let's focus on the infrastructure and guided assistance to improve upon whatever positive attributes are already present -- one iteration of this idea that I've seen both poorly and brilliantly applied in economic development circles is "cluster development" (see San Diego bioscience cluster, for a good example). Doesn't this seem more fitting of the Laveen and SoMo area? It does if you take a moment to appreciate what we already have here.

"One man's blight is another man's playground"

So, now we return to Broadway Rd. If you have generally avoided it, as I know many have, please do yourself a favor and take a little cruise next weekend to see what's there. If you see either "junk yards" or "brilliant green recycling businesses", you've probably made a value-based judgment. Let's try not to go there and instead focus on a common denominator. I see money -- and believe me, others do too. I may be a real estate guy, but I'm not looking at how we can get rid of all that industrial "junk" in hopes of redefining the "highest and best use" for the area. That's because I see economic activity, a crucial component of which is the "activity" part. I also see a lot of land owners and business operators who have been around for a long time and have a great basis in their land -- not to mention all those potentially valuable assets that appear to sit there rusting away (but believe it or not, some of those lumps of metal actually change hands from time to time).

Instead of asking how we can successfully move everything to a different area of town or different city altogether (where someone else's vision is executed), why aren't we asking how we can facilitate their success in moving merchandise within our city limits, meanwhile improving the aesthetics and streetscape in the area? Why not go for the win-win, which may seem like a lot more work from a concept design standpoint but would be infinitely more valuable and less expensive to the city overall. If you saw the Broadway Road plans from the city's streets department last year (or was it 2011?), you may recognize that we haven't really been asking these questions -- the proposed landscaped island and high crowning/slope of the street are unacceptable to heavy trucks in the area, for instance. To the city's credit, these points were heard at the LVPC meeting a while back and we were told that city staff would revisit the plans.

But there's more that we can do. This ought to constitute its own visioning project, and the city should call in the business/property owners in the immediate area as the primary group, while seeking broader community input on aesthetics. All that most people want without thinking too much about it is for things to look nice and be more convenient/harmonious. We can certainly address these criteria, while at the same time unlocking a phenomenal economic development opportunity in the process that benefits all. Better yet, we can do it on the cheap if we all put our heads together -- after all, I can't imagine a more resourceful and industrious area nearby than the Broadway Road corridor.

Our Vision and Our Goal

If we really work to build community support and put the full power of the city behind this idea, great things can happen. We can tap into far more of the wealth that changes hands each year at Barrett-Jackson and the other big car shows (this should be a record setting year, btw, according to the Phoenix Biz Journal -- read it here). Sellers are already buying parts in our corner of town after all, so why don't we push them to start doing more of the work and spending more time/money here as well? Likewise, why don't we have some of these U-Fix-It business concepts that appeal to many classic car enthusiasts (code for recently retired guys or busy professionals with disposable income who prefer to outsource the heavy equipment but want to keep the nice car at home) -- a great idea that I wish was mine, presently serving the north Phoenix area. And while we're at it, how about making up for missed opportunities to attract national companies already doing business in the area, like the "totally awesome" Local Motors (see video, above) or that hybrid/electric vehicle battery maker we heard about a while back (battery makers may like our harsh climate for testing purposes), not to mention all those automotive testing grounds scattered around the region. There's plenty of room for the old and the new on the south side of town, especially in light of the forthcoming Del Rio Brownfield redevelopment, which could anchor the automotive focus of the area. For added community support, might I suggest our two great engineering schools at UA and ASU, our various private technical schools and programs at community colleges, and the "Maker" community (look it up -- very cool stuff). And if we're looking for an economic cluster, mechanical design/servicing makes sense in the area, where we also have several aerospace component companies to the east. So, who's with me? You're welcome, City of Phoenix. I may not have cited all my resources, but I think I just offered the outline for a compelling powerpoint presentation if nothing else.

Who wants to help push city staff to get to work on this? If you hate the idea, please tell me why and offer constructive criticism. We need to start taking action, even if it's just to get our voices heard, and we need to get to it sooner rather than later. We also need executable ideas if we're going to successfully push the city to invest its energy in our community as we see fit. That's all I'm trying to do here, other than please my inner child by preserving a wide swath of land where we can make cool stuff.

Bring Back Manzanita

Does anyone else fondly remember the sounds of Manazinta Speedway on a Friday night? How about the sounds of cash registers clanging with every ticket sold and every supporting business transaction that was associated with it?

I attended the planPHX meeting at Cesar Chavez Library tonight, where I was thrilled to hear Phil Hertel's suggestion that we should bring back Manzanita Speedway. Phil owns an auto recycling business on Broadway, specializing in classic Buicks (http://www.speedwayautomotive.com/), so he knows something about this business. Apparently there's a real lack of auto racing in the Valley right now, and that means pent up demand.

I know very little about the auto industry, but couldn't agree more with Phil. Even I have driven along Broadway on a Saturday morning in the past and gawked at the crowds. My first thought was that this looks like something really cool, something cool that most of us totally fail to notice! But here's this opportunity and a thriving culture staring right at us.... Why not make something more of it?!

So that's why I've submitted the following plans to the city. Please support them:
"Car Culture" 
"Car Culture, Part II -- Del Rio Brown Fields"

More info about the Del Rio Brown Fields Project here: http://phoenix.gov/greenphoenix/land/brownfields/delrio/index.html

Update: Thanks to Steven Klein for a link to Arcadia Publishing's book about Manzy: http://www.arcadiapublishing.com/9780738585178/The-Historic-Manzanita-Speedway-in-Phoenix

How Can We Grow?

There's been a lot of discussion in the past (and present) about what additional amenities Laveen and south Phoenix need and how the city might help us get there -- or in many cases, how the city has perhaps failed to help in a meaningful way. In conjunction with my previous post regarding the MyPlanPHX website, I'd like to make a proposal as to how we can step forward with meaningful progress at the city level utilizing existing city staff and departmental resources.

First, it's important to note that this website serves all of Phoenix and a great number of active contributors are from other areas -- heavily weighted toward downtown and midtown from what I've noticed (take a look at the charts I posted -- mostly familiar names from CenPho). Those folks are facing some of the same issues as us, but often from a slightly different angle. This means we can likely get them on our side in many ways that we may not have previously thought possible.

Prominent Laveen resident Erika K (you all likely know her from our FB group) submitted a plan back in August, titled "Marketing the City of Phoenix", which has picked up a great deal of support and generated a lot of discussion recently. Erika's concern is that our city is not proactively getting the word out about some of our greatest assets, and that the city's various campaigns are all too often uncoordinated. I think we can all share that frustration at times, especially when it seems that our part of town is all too often overlooked for new city-backed initiatives that involve economic development. If you agree, then please go read through Erika's proposal and the discussion that follows. Perhaps then you will feel inclined to second it.

As for me, I've chimed in a couple of ideas for citywide initiatives that I think would really help take this notion a step further. We need to not only create the outward-focused marketing materials, but also shift gears elsewhere to show our complete commitment to making this a reality. Here's my comment on Erika's recommendation (which includes links to a few more ideas):

What if we implemented a plan to take a more holistic view of economic development and dispersed it throughout many city departments, while providing central oversight? Here's a plan that I submitted a while back:http://www.myplanphx.com/shaping-phoenix-s-future/let-s-modernize-and-decentralize-economic-development

Also, I'd love to see the planning department work with our community and economic development department to highlight specific business opportunities based on zoning, proximal uses, etc. While it's part of the recommendation for our light rail, this could work throughout the city. Here's that proposal:http://www.myplanphx.com/what-new-destinations-are-needed-along-the-light-rail-corridor-where/business-opportunity-mapping

And finally, as a focusing measure to work on behalf of each village or other geographic area of our city, I strongly recommend business incubators:http://www.myplanphx.com/shaping-phoenix-s-future/business-incubators